NIVEA is a global skin – and body-care brand, owned by the German company Beiersdorf. The company was founded on March 28 1882 by pharmacist Carl Paul Beiersdorf. In 1900, the new owner Oskar Troplowitz developed a water-in-oil emulsifier as a skin cream with Eucerit, the first stable emulsion of its kind. This was the basis for Eucerin and later, NIVEA. NIVEA comes from the Latin word niveus/nivea/niveum, meaning “snow-white”.
During the 1930s, Beiersdorf began producing products such as tanning oils, shaving creams, shampoo and facial toners. The trademark “NIVEA” was expropriated in many countries following World War II. Beiersdorf completed buying back the confiscated trademark rights in 1997.
Internationalisation during the 1980s propelled the NIVEA brand to a wider global market.