Joop! Is a brand rooted in Berlin, with all the facets and emotions characteristic of this dynamic metropolis. Contrasts, sometimes contradictory, as if belonging to different worlds, yet which form a perfect synthesis. Opposites attract. This is Joop! – unique in its style. Classic clothing and accessories, but always with a “Touch of Glamour”. Joop! Stands for the latest fashion, eroticism and provocation. But also, for controversial perception, high emotions and spirit. All these are parts of the brand and the company, whose success can be defined by a unique name: JOOP!