Jean Bousquet , who created the Cacharel brand in 1962, founded the company of the same name in 1964. Son of a sewing machine merchant, Jean Bousquet was immersed in the world of clothes making since his childhood days. After studying at a technical college where he trained to be a tailor, he worked for two years as a designer before returning to Paris. He sketched his first designs in a tiny studio and founded his fashion house in a garret in the Marais. The runaway success of his first collection inspired him to create his own brand named after a small bird from the Camargue, the “Cacharel.” Femininity, lightness, sensitive delicate tones, noble fine materials, refinement down to the slightest detail, youth and authenticity define the harmonious alchemy seamless fusion of traditional and modern influences that have contribute contributed to the brand’s success. The presentation in Paris of the first blouse collection charmed with its cheerful colours and the elimination of the famous “pointed darts”. It represented a vision of a woman who is natural, feminine, elegant and active. Afterwards, things started happening quickly. The invention of the seersucker blouse, which became a reference for a generation of women, followed by the front cover of ELLE magazine in 1963, launched Cacharel onto the international stage.