For nearly 150 years, Boucheron has been designing precious gems, jewelry, watches, and perfumes. Steadfast in its commitment to timeless craftsmanship, Boucheron is always in step with the movements of art and fashion. Since it was founded in 1858, Boucheron has been a pioneer among jewelers: the wrist to engrave diamonds, an innovator of the nature inspired motifs – snake, butterfly or dragonfly – that defined Art Nouvean style, the first to create the wristwatch. In 1893, Boucheron became the first jeweler to move to the place Vendome at number 26, once the residence of the Comtesse de Castiglione, a famous deductive beauty of the Second Empire. As fashion and lifestyle evolved through the decades – Cubism, the Russian Ballet, Art Deco, African Art, Pop Art – Boucheron continued to reflect the times. In the 1920’s, Boucheron brought out dangling earrings inlaid with precious stones and created “White Jewelry” (diamonds set in platinum). They also created many designs for the Maharajah of Patiala and, faithful to their royal clientele, designed crowns and jewels for queens and princesses. In the late 1940’s and 50’s, Boucheron inspired, with great success, a revival of flower and feather motifs to accompany the “New Look”. With the passing years, Boucheron designed jewelry and watches for the modern women, to be worn throughout the day and into the evening. He created accessible jewelry, new watch models and launched his perfumes all over the world. Today nurtured by the Boucheron creative heritage and know-how, a new creative direction is forgiving the next chapter in its enduring legacy. New boutiques are now opening in the main capitals of the world, witness to the new era.