Monaco has created some of the most popular products worldwide and is home to some of the best luxury brands. This series will explore the brands that were born and developed in the principality, revealing the ideas behind the brands and how they came to be. It will give you new insight into products that you might use daily and that you possibly don’t even know were created here!
Lets start with the world-renowned Lancaster brand. The story began in 1946 when Lancaster was established in Monaco as an exclusive member of the COTY group, a manufacturer specializing in the production of some of the world’s most successful luxury brands, including Chloé, Calvin Klein, Marc Jacobs, Botega Venetta and many more.
The origin of the name Lancaster is explained in the story of its creation. Georges Wurz, an industrialist and Lancaster pilot in the Second World War, ended up in Monaco after he fled the occupied territories in 1940. During his time on the Côte d’Azur he met a chemist specialized in cosmetics, Dr. Eugene Frezzati. Both men were searching for a new endeavor and were inspired to create a future based on luxury beauty products, marking the beginning of the successful Lancaster Company. The name Lancaster therefore originated from the bomber plane that Wurz flew as a pilot in WWII, the ‘Avro Lancaster’, a British four-engine bomber designed for the Royal Air Force.